Professional Reprographics

Our digital printing lets clients target customers individually.

Advertising postcard for Seattle business, c. 1904. From Wikimedia Commons.

Take a look at this video. It is only a few minutes long, and it highlights the most important advantage of one of our specialties, variable data printing, or VDP. In short, even in an age of email and web ads, direct mail is still one of the most effective marketing tools you can use. What separates the mail customers keep from the mail they toss into the recycling bin? The mail they keep is relevant and personal.

That’s where we can help you not only get your marketing message out but also tailor specific messages (relevance) to specific people (personal). I blogged a while back about Nashville variable printing and how postcards remain a great, inexpensive way to market your company, especially compared with emails and web ads. It’s funny — even after customers agree to get emails from companies, they often still treat the emails as spam. Into the trash they go! But who isn’t excited to get a postcard, especially one clearly addressed to “Jane Smith” instead of “Occupant” and featuring something Jane’s interested in?

Traditional offset printers must print large amounts of identical postcards and other printed materials at once to keep per-unit costs down — but this approach loses the personal touch, and bulk orders almost always either run short or leave costly excess.

Not so with digital printers like PR Nashville. Give us postcard files and a mailing list to match to each file, and we can use variable printing to fulfill your order in as small or large an amount as you need, with designs or files tailored to individual customers. We’ll even stagger shipments over weeks or months if you want to do it that way. As I wrote in my previous post on this, “Need 50 cards mailed? No problem! Need 5,000? Still not a problem. Need them shipped in several batches over random periods of time? Easy.”

And it really is easy. Give me a call or shoot me an email today to find out how PR Nashville can put the power and flexibility of variable data printing to work for your company.

Angie Scott
615-509-3192
angie@prnashville.com