Want to kill your business?
Look like a cheapskate.
Copyblogger.com posted a great article today on mistakes business owners make that can kill your business. Here’s one mistake from their article I see a lot of business owners making:
“It’s so easy to set up an online business these days — just whack up a WordPress.com or Blogger site and off you go.
Need graphics? Pick up some clip art. Logo and website header? $50 should take care of that if you outsource to the lowest bidder. Business cards, flyers and post cards? You can get freebies from Vistaprint, why pay money for a designer and printing? Newsletter list? Send that from your desktop with Outlook.
The only problem here is that your business looks cheap. And the overall impression visitors and potential clients get is that you’re (a) broke, (b) cheap and (c) unprofessional.
There are some things you can do free or low-cost and no one will notice. Your website is not one of them.
Don’t get me wrong here, you don’t have to go to the other extreme and mortgage your house to pay for the website. You do have to make sure that your site has a clean, professional look, that it’s easy to navigate, and that your web presence makes you look worth the prices you charge.”
Online printing sources can be attractive but they are rarely the right choice. Fact is, locally produced digital printing often runs about the same cost or very close and comes without the high shipping and handling fees and has much better service.
Best of all, you won’t look cheap!
Angie Scott
615-509-3192 / angie@prnashville.com
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