Professional Reprographics

Color gives small businesses more impact, higher ROI

Photo from colorprinting1.com.

Color looks better than black and white. Duh! Everybody knows that.

But small businesses often shy away from printing their fliers, posters and other promotional materials in color because they think it’s too expensive. And until recently, it has been.

To get quality color prints, you’d have to do a medium or large run using traditional offset printing methods, which costs a lot and can take days to finish. Even small jobs used to cost way more with color; you’ve probably tried to print something out at a FedEx Office and went with the 15-cent black and white pages versus the 50-cent color ones.

But technology has come a long way, especially in the past few years. That’s allowed small, independent printing companies like Professional Reprographics to take advantage of digital technology to print runs of any size in color for only slightly more than you’d pay for black and white.

We have some of the latest digital printers, which give postcards and fliers all the detail and depth of traditional offset printing but allow us to fulfill large orders quickly. Print equipment manufacturers have made great strides in resolution capability and ink development, so no more pixelated graphics or smeared inks, even on high-quality glossy stock.

Photo from Signal Graphics.

And you can get your order filled quickly, too, usually within 24 hours for a run of 1,000 fliers or postcards.

The narrowing of the cost gap lets small businesses capitalize on the natural advantages of marketing materials in color:

• They have high impact, catching the eyes of potential customers.
• Color makes a better first impression. Black and white says, “Cheap.”
• Items in color have more staying power in people’s memories. Color increases brand recognition by 80 percent, studies have shown.

We at Professional Reprographics specialize in color printing Nashville can rely on, done downtown near Printers Alley, and it’s how we’ve built our brand: by offering affordable, high-quality color printing to our local Nashville customers.

In Nashville, color printing is a whole lot easier than it used to be. Want us to run off some brochures for your small business or fliers for your event? I’d love to talk with you. Call or email me today!

Angie Scott
615-509-3192
angie@prnashville.com